What Kind of “Ears” Do Your Prospects Have?

As a MOBE consultant, you always want to talk about the company and its products to people who can “hear” what you’re saying. This isn’t so much about the volume of your voice as it is about speaking to people who have the right “ears”—people who are in your target audience.

Answer with a Question

If you’ve spoken to people in-person about MOBE, you may have experienced the glazed-over look that you get from those who (a) don’t understand what you’re talking about, or (b) understand what you’re talking about but have no need for it.

It happens in many social or business networking situations. Someone asks you what you do and perhaps you answer, “I have an affiliate marketing business.” Then they may ask what you sell.

How you answer them is up to you. If you’re trying to build your business and you have limited time each week to do it, you want to spend that time speaking with a majority of people who can “hear” what you’re saying about MOBE.

So if it were me, I’d answer their question with another question: “Are you in business for yourself?” or something like that—questions that help you determine if they are in the target audience of people who have their own business or would like to have their own business.

When They Have Their Own Business

If they have their own business, tell them that you represent a company called MOBE, which stands for My Own Business Education, and what you offer to your clients are products, services, and live events that help them build bigger and more successful businesses.

If they say “yes,” ask them more questions:

  • “What sort of business is it?”
  • “How long have you been doing that?”
  • “What do you like about it?”

Be sincerely interested in them and they will be willing to talk to you and reveal what areas they are struggling with. Get them to tell you how that particular problem area is affecting their business or how it could affect it in the future.

Get their contact information. Later, go to the MOBE Marketplace and find the product, service, or event that will help them solve their problem. Follow up with them and show them how the product will help them.

(If they say “no,” then it’s a conversation you don’t want to let run too long; they don’t have the right kind of “ears” and won’t have any interest in MOBE.)

When They Want to Be in Business

You may also meet people who don’t have their own business, but who would like to. In that case, you won’t talk about MOBE’s products, service, and events that help people build up their businesses.

Rather, talk to them and find out their “why.” Why do they want their own business? What problem are they trying to solve now or prevent in the future? They will tell you.

Tell them that there are people working from home, from Starbucks, from a beach, making five, six, and seven figures via the internet. You may discover they are “all ears.”

Use MOBE’s new offline traffic method: give them a copy of Limitless. It’s a glossy, 274-page paperback full of stories, facts, and photos—everything I know about this industry. I might be a little biased (since I wrote it), but it’s a very interesting read.

Your prospects will read all or part of it. Follow up with them and direct them to the 21-Step HTAM program. Every other page of Limitless will have your affiliate link on it. When they log in and purchase HTAM, you make a commission—hopefully, the first of many. (A single customer can be worth as much as $15,000 in commissions to a MOBE consultant.)

Final Thought

Good marketing creates leads and sales. The best marketing “speaks” to a specific target audience who, because they want or need what’s being marketed, has “ears” for it. They “hear” that marketing message.

If you qualify the people you speak to, you will discover right away if they have the right kind of “ears” and you will enjoy more results for your marketing efforts.

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