Try a Different Online Ad Format

A decade or two ago, the choice of buying online ads was limited.

You would basically have two choices. One choice was pay-per-click (PPC) ads, which are text ads that display on the side of search engines. The other was banner ads.

Now, there are so many more ad formats you can choose from. There are mobile ads, video ads, Facebook news feed ads, carousel ads, lead generation ads and the list goes on.

Mike Hill gives his thoughts on the different ad formats in this video, filmed at the Titanium Mastermind in Phuket Thailand.

MOBILE ADS

If you’re not doing mobile ads, you’re falling behind the trend. October 2016 was the first month that more users accessed the web from mobile devices than from desktop devices. A quick look at the chart will tell you that this trend has been continuing for a long time, and will only continue.

Not only will you reach more people with mobile ads, but the cost per click is low and conversions are high. There’s no reason not to.

Just make sure your landing page is mobile-friendly, and leave the option of mobile ads turned on in your online ad platform of choice.

VIDEO ADS

For a long time, it was a struggle for marketers to get people viewing their video sales letters (VSL’s). Often, ad platforms such as Facebook and Google do not allow videos to autoplay on the landing page, and many users would opt not to watch the video.

Video ads solve this problem. Facebook introduced the video ad format in 2013.

You can use this ad format to promote a snippet of your video sales letter, and it will autoplay to users on Facebook. Then, those who are interested can click through to your website to watch the rest of the video, or to take the action you want.

Video ads are also available on YouTube and Twitter.

NEWS FEED ADS

Introduced in 2012, news feed ads were not the original Facebook ad format, but they quickly became the dominant one.

News feed ads look like regular Facebook posts and they intersperse a Facebook user’s news feed. They are available on both desktop and mobile.

If you have a low budget for ads, go with news feed ads only. Leave the other formats for later on when you scale up.

CAROUSEL ADS

Carousel ads are usually seen on Facebook as well. In these ads, you can display up to 5 pictures in a carousel. Why have one picture if you can have 5?

Carousel ads are applicable to many different markets. If you are selling an information product that helps people improve their lifestyle, you could use a selection of pictures that depict the dream lifestyle.

Carousel ads instantly get extra engagement, with users scrolling through the pictures. If you’ve never run this ad format before, then why not give it a try?

The MOBE Gold Masterclass goes into more depth on this topic. It will show you how to master traffic and build a consistently profitable business using a Customer Acquisition Process. To learn more about the Gold Masterclass, click HERE.

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