10 Reasons to Self Fund Your Startup

  Generally, it depends on what kind of company you are starting. I am in favor of self-funded startups for the following reasons: 1. You Are Forced to Focus on Revenue You don’t have a fat lump of funding in the company bank account giving you a year or a greater amount of runway. You…

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What to Do When Your Credit Is Maxed out and Your Business Isn’t Growing

Here’s a situation I hear a lot: “I have the marketing education and plenty of sales leads, but I’m only getting a few conversions. There’s no way I can borrow any more money, but I’m so eager to focus on my business. I just don’t have the money to start paying people to take over…

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How to Never Lose Momentum in Your Business

The hardest part of building a business is finding your initial success. The second hardest part of building a business is keeping the momentum that you worked so hard to create. If you’re not careful, you could fall back into your old habits again. Once you create some momentum, you must be ruthlessly protective of…

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The Biggest Mistake Made in Marketing

The biggest mistake made in direct mail marketing is the same biggest mistake made in online marketing, print, radio and any form of marketing. It’s trying to create a “self liquidating” offer instead of focusing on long term customer relationships. By making this mistake, marketers think they’re being smart and avoiding losses, but in reality,…

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How Google Makes Millions With Direct Mail

At our MOBE masterminds, we sometimes ask our attendees if they use direct mail (i.e. postcards and flyers) in their marketing. Very few hands ever go up. But why not? If you’re thinking it’s because no one checks their mail anymore in the internet age, think again. Google, a multi-billion dollar company, is a heavy…

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Does Your Business Own You?

Your business is a means to an end. You started your business because you hoped it would create more freedom in your life. Yet, most business owners have anything but freedom. They have a business that causes them stress, keeps them away from their family and prevents them from taking any vacations. They may own…

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3 Advantages of Radio Marketing

Have you ever considered running ads on the radio? Radio marketing encompasses AM and FM radio, satellite radio and online streaming services such as Spotify and Pandora. If you regularly listen to any of these, chances are that your potential customers are listening too. Why not take this opportunity to deliver your offer directly into…

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Try a Different Online Ad Format

A decade or two ago, the choice of buying online ads was limited. You would basically have two choices. One choice was pay-per-click (PPC) ads, which are text ads that display on the side of search engines. The other was banner ads. Now, there are so many more ad formats you can choose from. There…

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Direct Mail, The Easy Way

If you’re doing direct mail marketing for the first time, there are a number of choices you have to make. Which list should you mail out to? Should you go with a compiled list or a response list? Should you use a list broker or handle everything yourself? Make the wrong choices and you’ll give…

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The Slight Edge

Whether it’s building a business, getting healthy or learning a new skill, what does it take to be successful? It’s not superhuman effort or knowledge. Nor is it luck. Nor is it even taking “massive” action. Success is actually about taking small actions. In this video, filmed at the Platinum Mastermind in Puerto Vallarta, Mexico, Chris and…

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