When Is It Time for a Business Owner to Outsource?

  When I started MOBE, I was taking care of virtually every task, from sales calls to customer support. I had to be a one-man show when the company was still new because I just didn’t have the money to bring anyone else on board. It was a pretty intense time in my life, and…

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Use the Power of a Little “Yes” to Start Your Membership Site

“Monthly recurring income … ” Sounds good, doesn’t it? The problem is, most people don’t like paying recurring monthly membership fees. So if your initial offer is a subscription product, you’re going to have a rough time getting sales. However, there is something you can do to make it easier for people to sign up.…

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How to Get the Most out of Your Twitter Dashboard

Twitter has over 1.3 billion registered users and 313 million active users. This makes it one of the top social media platforms for businesses to connect with their customers. But when there is a time constraint, like there usually is in startup businesses, it’s not always easy to use this platform fully to engage your…

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Six Metrics of Social Media Success

Lately, everyone has been buzzing about how to measure social media’s impact on business. We know because we saw their social media updates about it. Everyone from producers of popular consumer brands to Zagat-rated restaurants seems to believe that just having social media accounts will get the buzz going. On the other hand, nobody seems to know how…

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Here’s Why You Shouldn’t Buy Cheap Traffic

  Let me share with you the greatest lesson I’ve learned in business over the years: Web traffic is worth as much as you paid for it. Online marketers who are new to the industry are often lured into traffic-generation schemes that require little or even no money up front. Every online entrepreneur has seen…

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How to Maximize the Benefit of Multiple Front-End Offers

It’s important for your front-end offer to be fantastic. Whatever it is, it should be of high-quality and worthy of referral. Don’t put together an offering based on price, but on the average lifetime value of the customer you’re hoping to retain. When selecting a product to be your front-end offer, be sure to choose…

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What Is Top Tier Traffic and How Do I Get It?

What is top tier traffic? It’s almost like I’m asking a trick question, because there really is no such thing as top tier traffic. In fact, I’m not even sure what this phrase really means. I’m sure some traffic sellers might be referring to where the traffic they’re selling originates from—countries like the United States,…

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What Do You Include in Your Monthly Digital Marketing Report?

As a marketing professional, you understand that marketing reports are one of the best ways to highlight and expand upon your department’s successes. You may be uncertain, however, as to what to include in your department’s monthly report. If you find yourself struggling to come up with a marketing report template that will blow the…

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How Do You Sell More Crackers? Offer the Cheese for Free

Have you ever been motivated to buy something because of the free bonus gift? How about a McDonald’s Happy Meal, or a cell phone plan? Kids want the Happy Meal for the fun box and the toy inside; adults want the cell phone plan because of the free or heavily-discounted new phone that comes with…

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How to Determine an Olympic Medal’s Worth

It was one of those moments. Most people who are old enough to remember know exactly where they were when they heard or where they watched. It was that big and that important. The year was 1980 and the place was Lake Placid, New York. The event was hockey at the Winter Olympics, and the…

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