It’s Not How Much You Make … It’s How Much You KEEP

Many people come into this industry and make their first million… But as soon as they make all that money, it vanishes into thin air. And I’m speaking from experience, because I’ve done that a few times myself. And that was probably one of my biggest mistakes. Here’s why… Because it’s not your gross profits…

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Negotiation 101

Wealthy people are usually great negotiators. They know that “a penny saved is a penny earned” when making investments and paying expenses in their business. For example, in my business, I always try to negotiate the best prices with my suppliers. For the sake of example, assume my margins are 20% (which they’re not). I…

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How to Build a Valuable Business Team

When you’re an entrepreneur with the goal of building a successful company, it’s incredibly important to put together a solid team. Why? Because you can’t possibly do everything yourself. You’ll need to delegate tasks, and eventually, delegate entire departments of your business to other people. Without hardworking, educated, dependable employees and partners, your company will…

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Have You Created a Disobedient Puppet or a Magical Spinning Wheel?

In The Nightmare Before Christmas, Doctor Finklestein created the ragdoll Sally to help him take care of menial chores in the lab. He stitched her together limb by limb and brought her to life so that he’d have someone to talk to, and someone to cook him supper every night. It was a decent idea,…

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When Is It Time for a Business Owner to Outsource?

  When I started MOBE, I was taking care of virtually every task, from sales calls to customer support. I had to be a one-man show when the company was still new because I just didn’t have the money to bring anyone else on board. It was a pretty intense time in my life, and…

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Use the Power of a Little “Yes” to Start Your Membership Site

“Monthly recurring income … ” Sounds good, doesn’t it? The problem is, most people don’t like paying recurring monthly membership fees. So if your initial offer is a subscription product, you’re going to have a rough time getting sales. However, there is something you can do to make it easier for people to sign up.…

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How to Get the Most out of Your Twitter Dashboard

Twitter has over 1.3 billion registered users and 313 million active users. This makes it one of the top social media platforms for businesses to connect with their customers. But when there is a time constraint, like there usually is in startup businesses, it’s not always easy to use this platform fully to engage your…

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Six Metrics of Social Media Success

Lately, everyone has been buzzing about how to measure social media’s impact on business. We know because we saw their social media updates about it. Everyone from producers of popular consumer brands to Zagat-rated restaurants seems to believe that just having social media accounts will get the buzz going. On the other hand, nobody seems to know how…

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Here’s Why You Shouldn’t Buy Cheap Traffic

  Let me share with you the greatest lesson I’ve learned in business over the years: Web traffic is worth as much as you paid for it. Online marketers who are new to the industry are often lured into traffic-generation schemes that require little or even no money up front. Every online entrepreneur has seen…

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How to Maximize the Benefit of Multiple Front-End Offers

It’s important for your front-end offer to be fantastic. Whatever it is, it should be of high-quality and worthy of referral. Don’t put together an offering based on price, but on the average lifetime value of the customer you’re hoping to retain. When selecting a product to be your front-end offer, be sure to choose…

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