The Recipe for a Successful Landing Page

It doesn’t matter whether a company was founded 2 or 10 years ago, as long as the landing page was done right. I’ll use several landing pages as examples: Unbounce, AppDesignVaultand Hotjar beta landing pages. Here’s the basic recipe for a successful landing page: Step 1: Attract Attention The first message that you send through your landing page and the…

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The Reason Most Businesses Fail

Did you know that Apple has 178 billion dollars in cash reserves, as revealed in 2015? One commentator joked that with that amount of cash, they could give all 320 million Americans $556 each. The good thing about money is that it’s measurable. The amount of cash you have to pay your bills gives you…

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How to Get Customers Off the Fence

The simple truth is, most customers will say no. Maybe 96% of the people who land on your website will never do business with you. The good news is, it doesn’t matter if you can make enough money off of the minority who do buy. 99% of the people who receive emails from MOBE have…

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How to Lose $400,000,000

  To quote the writer David Bach, “The more we make, the more we spend. And if we’re not careful, the more we owe.” We hear a lot about the stories of people making large fortunes. We don’t hear so much about the dark side to making a fortune – the people who go on…

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Are You Setting Yourself Up For Failure?

Total up the value of all the assets you own – your house, your car, your savings and any other investments you have. Then subtract your liabilities – your credit card debt, your mortgage and any bills payable. The number you will get is your net worth. Has your net worth changed much over the…

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Money – Confidence

We can’t really “make” money. Only the government (and counterfeiters) can do that. The only way to acquire money is to make an exchange with someone else – either by selling something to that person, or by buying an income generating asset. Still, there is a secret to “creating” money that all wealthy people understand.…

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Five Types of Emails You Need to Send to Your Subscribers

There is a saying in internet marketing that “the money is on the list,” but your list is pretty useless if your emails are not getting opened, no matter how big it is. According to the Radicati Group, the average person receives 90 emails per day, and only a small portion of those actually get opened.…

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How To Write Copy that Converts

What are the fundamentals to writing sales copy that motivates a response? Whether you are writing a sales letter to send out in the mail, or writing copy for your website, the principles are mostly the same. Improving your sales copy can be a major leverage point in your business. For example, if a change…

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We’ve Likely Never Met: But I Bet You Do This

Chances are we’ve never met in person. But I bet I can make a guess about you … … if you spend any amount of time at your computer, trying to figure this ‘online marketing thing’ out, you have periods of hours that go by where you get very little to nothing done. (And don’t…

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How To Scale Through Revenue Brackets Much Faster

If your business is hitting a revenue ceiling, sometimes it can feel like you just won’t ever break through. I know how you feel, because my first four-years, I was an “employee technician.” I was doing everything myself, and my income was limited to how much time I had every day. But then I discovered…

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