Try a Different Online Ad Format

A decade or two ago, the choice of buying online ads was limited. You would basically have two choices. One choice was pay-per-click (PPC) ads, which are text ads that display on the side of search engines. The other was banner ads. Now, there are so many more ad formats you can choose from. There…

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Direct Mail, The Easy Way

If you’re doing direct mail marketing for the first time, there are a number of choices you have to make. Which list should you mail out to? Should you go with a compiled list or a response list? Should you use a list broker or handle everything yourself? Make the wrong choices and you’ll give…

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The Slight Edge

Whether it’s building a business, getting healthy or learning a new skill, what does it take to be successful? It’s not superhuman effort or knowledge. Nor is it luck. Nor is it even taking “massive” action. Success is actually about taking small actions. In this video, filmed at the Platinum Mastermind in Puerto Vallarta, Mexico, Chris and…

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The Science and Art of Creating an Irresistible Offer

You can’t get your business off to a fast start until you have an irresistible offer to the marketplace. There is both a science and an art to creating an offer and making it irresistible. The art is difficult to teach, and you’ll need to use your own creativity. However, there are also some scientific…

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Finding Your Core Message

Your core message is the compelling reason your customers should do business with you and nobody else. Ideally, it should be one sentence and no more than two. Nike goes one better and communicates its core message in just three words: “Just Do It.” Your core message should sum up who you are, what value…

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Don’t Overthink It

New business owners often waste a lot of energy worrying about “problems” that actually don’t matter that much. For example, they’ll worry about sending out live broadcast emails to subscribers who are still in their automated follow up email sequence. Won’t they get annoyed about receiving 2 emails a day? My answer to this and…

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5 Tips to Attract More Attendees to Your Next Webinar

Hosting events can be quite challenging, especially if you’re new in business and you don’t have enough resources to start from. It can also be very stressful to organize with the venue, materials, and expenses to think about. Webinars, on the other hand, are all the rave amongst digital professionals because they provide an alternatively…

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What Will These IM Trends Mean for Your Business?

If you were to ask me where I see this industry 10 years down the road, I’d have to say that I have no idea. It’s impossible for anyone to predict the future of internet marketing (IM). We can’t even predict what the industry will look like two years from now, let alone 10. Like anything else…

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Why Your World Would End if Marketing Disappeared

Marketing is the mechanism through which a product or service is rolled out and promoted to prospective customers. The amount of success a business enjoys is derived from the strength of its marketing efforts, which span advertising, sales, promotions and public relations. It’s vital to your business because, without it, no one would know that…

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Seduce to Succeed with Online Attraction Marketing

Before the ubiquity of online businesses, companies with sufficient capital could only take advantage of attraction marketing by using offline forms of media, such as television, radio, and print materials, which are usually expensive. But since the Internet boosted online innovation, newbie digital marketers can now use attraction-marketing tools available on the web at no…

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