Stay Focused on the Cash Generating Activities

When you’re running a business, it’s easy to lose sight of what’s most important. It’s easy to waste a lot of time fiddling with technology issues, micromanaging your employees and holding talks with vendors and suppliers. But not all activities in your business directly bring in the cash. The majority of your day should always…

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5 Steps to Attaining Your Greatest Desire

Some people like to use “vision boards” to help them attain what they want. They’ll find pictures of the things they want, assemble them onto a board, and stare at them every day. They might have pictures of cars, mansions, holidays, expensive clothes, fine dining and anything else they want to have. There’s nothing wrong…

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Where Million Dollar Ideas Come From

Peak health comes from feeding your body the right food, and million dollar ideas come from feeding your mind the right food. This means reading plenty of books, attending events and surrounding yourself with the right people. But the reverse is also true. If you eat the wrong things, the wrong things will happen to…

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10 Reasons to Self Fund Your Startup

  Generally, it depends on what kind of company you are starting. I am in favor of self-funded startups for the following reasons: 1. You Are Forced to Focus on Revenue You don’t have a fat lump of funding in the company bank account giving you a year or a greater amount of runway. You…

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What to Do When Your Credit Is Maxed out and Your Business Isn’t Growing

Here’s a situation I hear a lot: “I have the marketing education and plenty of sales leads, but I’m only getting a few conversions. There’s no way I can borrow any more money, but I’m so eager to focus on my business. I just don’t have the money to start paying people to take over…

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How to Never Lose Momentum in Your Business

The hardest part of building a business is finding your initial success. The second hardest part of building a business is keeping the momentum that you worked so hard to create. If you’re not careful, you could fall back into your old habits again. Once you create some momentum, you must be ruthlessly protective of…

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The Biggest Mistake Made in Marketing

The biggest mistake made in direct mail marketing is the same biggest mistake made in online marketing, print, radio and any form of marketing. It’s trying to create a “self liquidating” offer instead of focusing on long term customer relationships. By making this mistake, marketers think they’re being smart and avoiding losses, but in reality,…

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How Google Makes Millions With Direct Mail

At our MOBE masterminds, we sometimes ask our attendees if they use direct mail (i.e. postcards and flyers) in their marketing. Very few hands ever go up. But why not? If you’re thinking it’s because no one checks their mail anymore in the internet age, think again. Google, a multi-billion dollar company, is a heavy…

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Does Your Business Own You?

Your business is a means to an end. You started your business because you hoped it would create more freedom in your life. Yet, most business owners have anything but freedom. They have a business that causes them stress, keeps them away from their family and prevents them from taking any vacations. They may own…

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3 Advantages of Radio Marketing

Have you ever considered running ads on the radio? Radio marketing encompasses AM and FM radio, satellite radio and online streaming services such as Spotify and Pandora. If you regularly listen to any of these, chances are that your potential customers are listening too. Why not take this opportunity to deliver your offer directly into…

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