Email Marketing 201: Follow-Up and Segmentation

MOBE Titanium member, Brandon, caught up with me at the Supercharge Summit in Sydney, Australia. He had a very specific question about his automated follow-up emails, which is something that I struggled with for several years. Specifically, he wanted to know whether leads that were still in the first email sequence should be included in his email…

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The Moment When You Should Change Your Marketing Strategy

As with most decisions in business, updating your marketing strategy is a significant change that you may have to make swiftly. There’s no use in having a great product if you can’t market it effectively and get the sales needed to make a profit. Therefore, you should change your marketing strategy when your current one…

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Read This if You Want Your Response Rate to Improve

  When John Reith founded the British Broadcasting Corporation (BBC), he outlined the corporation’s three tenets: to inform, educate and entertain. That is exactly how you should approach email marketing if you want to generate a responsive list—people who not only opt in, but also take further action in your sales process. However, many internet marketers don’t follow…

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How to Exploit Buying Decisions with Cognitive Bias

Have you ever heard stories about movies inserting subliminal ads back in the 1950s? Popcorn and Coca-Cola sales allegedly increased due to single frame messaging inserted into a film that was playing at multiple frames per second. It was too fast for the human eye to notice, but the subconscious could pick it up. Deploying…

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How to Minimize Your Taxes

You’ve probably heard about offshore tax havens. Registering a company in an offshore tax haven can be a way to legally minimize your tax obligations. Still, the amount of information on this topic can be overwhelming. Selecting which country to establish a company and what structure to use can be a minefield, unless you have…

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Are You Copying the Crowds or Making Your Own Way?

There’s a lot to be said about looking at what the herd is doing or saying, and doing the exact opposite. J. Paul Getty, a famous oil entrepreneur in the 20th century, made a fortune from investments during the Great Depression. When most of the media sentiment was telling people to sell, he would buy.…

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What is Note Buying?

  You can make good money buying notes. Don’t be fooled by the unremarkable name. In real estate, a note is a very valuable thing. It’s a piece of paper that acts as a promise by the owner to pay the mortgage. If you own a note, you don’t own the property yet, but you…

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How To Spot Fake Gold

Gold is known as a safe haven investment. This means it retains its value even in times of market uncertainty. A lot of investors, including myself, buy gold as a way of reducing the risk in our investment portfolios. But gold has its own risk. Can you trust that your local bullion dealer is selling…

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What Kind of “Ears” Do Your Prospects Have?

As a MOBE consultant, you always want to talk about the company and its products to people who can “hear” what you’re saying. This isn’t so much about the volume of your voice as it is about speaking to people who have the right “ears”—people who are in your target audience. Answer with a Question…

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How to Jostle Internet Marketing Jargon

When starting a new hobby or career, it can feel like you’re trying to learn a foreign language. Unless, of course, you are learning a foreign language! Similarly, learning internet marketing can feel like the rest of the class is way ahead of you while you quietly observe and pretend to understand everything, when in fact you’re…

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