5 Qualities of an Extraordinary Executive Assistant

13 When you’re the CEO of a thriving company, your main focus should be to find innovative ways in which you can scale. This requires all of your entrepreneurial and creative attention. In order to devote such effort to your business’ growth, you need an outstanding team to assist you—the unsung heroes behind the scenes.…

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What Donald Trump’s Presidential Bid Can Teach Us about Branding

It’s unlikely that anyone reading this does not know who Donald Trump is. At the same time, anyone reading this is likely to have a strong opinion about him. There are several factors that could contribute to this, including Trump’s pre-existing history in our lives, his TV presence, his fantastic wealth. That familiarity helps but…

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A True Tale of Entrepreneurial Perseverance, Part 2

What are your goals? How do you stay on target to reach them? Perseverance isn’t only a matter of getting back up every time you get knocked down; it’s also a matter of continuous mental immersion in your goals. Here’s how to stay immersed, regardless of what obstacles you encounter. Goals Are Hooks Have you…

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The Two Most Important Staff to Hire When Scaling Your Business

MOBE has come a long way, from a modest 20-member staff in 2012 to almost 200 employees to date. This big difference was a result of scaling—the more your company grows, the more your workload increases. It can be easy to get excited by the idea of doing everything on your own. New entrepreneurs assume…

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Hit These Three Factors to Improve Front-End Sales

Want more sales? Have you done everything you were instructed to do but the sales are slow … or non-existent? You probably aren’t “doing it wrong” but successful online marketing is a balance of factors. Adjust and balance them and the sales will follow. Adjusting and Fine-Tuning After I started my first online marketing business,…

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Indispensable Copywriting Skills That Boom Your Response, Part 1

Want to improve your sales copy by leaps and bounds? Copywriting involves many different tools that a writer can have in their arsenal. While all of them are important, there are some that are simply indispensable. With a grasp of these “indispensables,” even an average copywriter can markedly improve their results and get more response…

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The “You” in Done-For-You Emails

Sending an effective email to your list can be the difference between making a conversion and losing a prospective customer. Emails are the basic form of communication that you must strive to constantly improve if you want to build a strong customer base. More companies are using email communications as part of the marketing mix…

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9 Important Lessons Learned after Generating $150 Million in Sales over These Last 8 Years—Part 1

’m now approaching my 8th year of running businesses. It’s been a wild ride, and the pace of learning has been fast. To date, my various businesses (one selling information products, one selling seminars, and one selling advertising) have generated over $150 million in sales. At times, it feels like I’ve probably made the same…

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Guess Your Way to Success? The Better Strategy Is to Survey First.

You may have what you think is a billion-dollar idea—something that a lot of people will want, need and pay good money for. You might be right. Before you sink a lot of money in development, manufacturing, and all the rest, find out if an audience outside your cranium is as excited about it as…

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Books Builds Businesses—How to Write Yours, Part 3

Most small businesspeople have neither the time nor the inclination to write a book. Yet, as was covered in the first and second parts of this article, they want the results that a book can help them achieve: authority, more leads, more clients, or even a new line of business, such as consulting or speaking.…

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