How to Build a “Perfect” Business

A lot of us are perfectionists. We want to “hit it out of the park” on our first try and we’re afraid to get anything wrong.

However, you must accept that the only way you’ll ever reach perfection is through making a lot of mistakes, learning from them and continuing to adapt and iterate.

You can reach perfection through continual iteration and improvement over many years, but you can’t reach perfection on your first try.

In this video, filmed at the Titanium Mastermind in Jamaica, Mike Williams talks about his attitude towards perfection and iteration.


You might look at companies like Microsoft, Amazon and Apple and think they’re perfect. You wouldn’t be wrong, because they have perfected certain aspects of their business.

However, they reached that perfection through taking action, making mistakes, iterating and improving. They certainly didn’t launch with all their products and processes perfected on day 1.

If you look at any successful company that you might describe as “perfect,” you will see that their products and services today are very different to when they first launched. This is because you don’t know what’s going to work until you try it. No company ever hits it out of the park on its first try.

If you try something and it doesn’t work, don’t let it scare you into inaction. Just don’t do that thing again and try something else. When you find something that does work, do more of it.

This process of continual iteration and improvement is the only way to ever reach perfection.


If you find yourself not making any mistakes, it’s probably because your business is not growing.

Any healthy business has challenges that never stop coming in. Don’t be afraid of them to the point of inaction, because your business won’t grow.

One time, Matt Lloyd stopped checking his bank balances for 2 months. When he finally checked them, he discovered that money was leaking out of the business due to a case of fraud and an issue with a merchant account.

That was a lesson learned the hard way, but he calmly adapted to it. He hired a trusted member of his team to start checking the bank balances and sending him a daily report. Now, he has a system in place to ensure that disaster never happens again.

This is how you must approach challenges in your business. Don’t be afraid to encounter them. Just adapt to them, learn the lesson and put systems in place to ensure they don’t happen again.

The MOBE Titanium Mastermind goes into more depth on this topic. Members learn how to set up systems and scale their businesses through successive revenue ceilings. To learn more about the Titanium Mastermind, click HERE.