Get Rich By Starting a Community

If you have a wonderful product, so what? All your competitors have wonderful products too. If they didn’t, the marketplace would quickly take care of them.

Don’t expect your product alone to keep you up with your competitors, especially with the copycats who will replicate your product in a heartbeat.

What gives you a lasting advantage in the market is the community that gathers around your product and your brand.

In this video, filmed at the Titanium Mastermind in Cabo San Lucas, Mexico, Lisa Grossman explains why community is the key to protecting your market share.


Everyone wants to be a part of something. They want to belong to a community.

Are you fostering a community around your product and brand? Your community can be a place that’s friendlier than the outside world. People believe in each other more, support each other more and have bigger aspirations. It can be a world of possibility and abundance surrounded by people who see scarcity.

People are hungry to join an inspirational community like this. If you can provide it, you will always hold on to a generous share of the market.


People may say life isn’t fair. It is, but sometimes it takes a while to show. Time either promotes or exposes you, depending on whether you’ve done something good or bad. Justice rules the day.

The people who make the biggest contributions are the ones who earn the most money over time, and the ideas that change the world are the ones that make the most money.

Ideas that change the world are the ones that communities gather around. Apple computers changed the world. General Motors changed the world.

A community can’t be measured, but it’s the key. If you have no community around your product, it’s a commodity and will never capture much market share.

The MOBE Gold Masterclass goes into more depth on this topic. It will show you how to find customers, sell to them and build a consistently profitable business using a Customer Acquisition Process. To learn more about the Gold Masterclass, click HERE.