What is an Offer?

In marketing, we often talk about offers. Let’s stop to define what an offer is. An offer describes what your customer is going to receive and how they receive it. It’s the deal you make with the customer, the terms you give them and what they get. It includes the product, the service, all the…

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Do You Know Who You’re Marketing To?

How much do you know about the people on your list? Do you know whether they’re male, female, old, young? Do you know what they care about and what they want? Do you know the reason they signed up to hear from you? If you don’t know who you’re marketing to, you’ll find it very…

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The 3 Levels of Action Taking

Are you taking action? Often times, we tell ourselves we’re taking action, but we’re lying to ourselves. There’s a difference between taking the minimum amount of action necessary, just to be able to say we’ve taken action, and taking the action necessary to get the result we want. In this video, filmed at the Real Estate…

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Success is Simpler Than You Think

You might think success in business comes down to a complex set of factors – choosing the right business model, being in the right place at the right time, having the right team, knowing how to market… Not to imply that any of those factors are not important, but don’t overlook the basics. Simply by…

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The 5 Phases of Missions Accomplishment

There are 5 phases to mission accomplishment: flight plan, brief, pre-flight, execute and debrief. This applies not just to aviation but to any mission you set for yourself in business and life. When you implement them correctly and in the right order, things will change. You will find yourself accomplishing your missions faster and with…

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The Consequences of Not Taking Action

If someone wants to get in shape, they have choices. Do they take the dessert or the healthy option? Do they wake up 30 minutes early and exercise, or do they hit the snooze button? The answer all depends on the consequences of not getting in shape. If the consequences are merely that they don’t…

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Get Rich By Starting a Community

If you have a wonderful product, so what? All your competitors have wonderful products too. If they didn’t, the marketplace would quickly take care of them. Don’t expect your product alone to keep you up with your competitors, especially with the copycats who will replicate your product in a heartbeat. What gives you a lasting…

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How to Be Unstoppable

What if you could be unstoppable? What if no difficulty, no setback, no obstacle slowed down your progress? What if you could simply knock every obstacle out of your way and keep humming along until you reach your goal? What if you could set any goal you fancy, no matter how big, and reach it…

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Google Ads vs Facebook Ads

In 2008, Google AdWords was the easy choice for all online marketers. Everyone used Google to generate their leads. In fact, many of the top marketers today used Google to first built their list. Then, there was the “Google slap.” Thanks to changed policies and increased prices, a lot of marketers were forced off of…

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How to Fill Up Your Webinars

Are you currently sending out emails and directing your leads to a sales page, and but you’re getting little to no sales? Then why not try doing webinars instead? Instead of sending your leads to a sales page that gives them cold feet, get them to register for your upcoming webinar instead. Then you can…

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