Content Marketing Lessons from Straight Outta Compton

A lawyer for Suge Knight, the former music mogul who’s facing murder charges for his alleged involvement in a fatal hit-and-run collision, is attacking the hit movie Straight Outta Comptonfor not being as authentic as the film’s producers are making it out to be. The N.W.A. biopic, directed by F. Gary Gray, has been lauded for its…

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The Danger of “I’ll Do It Tomorrow”

If you’ve not read the book “The Slight Edge” by Jeff Olson, you must read it. For one thing, it may change your belief about what it takes to reach your goals. It’s not about taking big, daunting actions. It’s about taking small, simple actions and repeating them consistently. The book also talks about the…

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How to Improve Your Sucky Ideas While Targeting Customers

  If you’re among those small business owners feeling guilty for wasting time on Twitter when you could be doing real work, relax. Just chill. It turns out that engaging on the micro-blogging site may actually be helping users become more innovative. Equally important, the company’s year-old data collection efforts could give brand advertisers a…

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How to Be the Person Everyone Wants to Be Around

The best marketers have a personality that acts like a magnet. Everyone just wants to be around them, and this is how they build a following. All of us have a unique personality and all of us have the ability to be the person everyone wants to be around. It just starts with knowing and…

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Your Business is a Marathon, Not a Sprint

The actions that lead to business success are not complicated. They’re quite simple. To build an audience of 100,000 people on Facebook is something you could be shown how to do in 5 minutes, and something that only needs to cost you just $5 a day. Yet, most people won’t do it. They’ll try it…

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Why You Must “Leapfrog” Your Way to Success

Society teaches us to think sequentially. We are taught that we start at pre-school, then move to kindergarten, work our way up to junior high school and high school. Then we go to college, the military or enter a trade. The perception is that you can follow the steps laid out for you, and you’ll…

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Success Could Be Just Around the Corner

When all the signs say that nothing you’re doing is working, don’t give up. The big breakthrough could be closer than you think. Casey Edwards was building her network marketing business from Australia, but she knew she needed to expand her team to New Zealand. She booked a room for 150 people to host a…

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Reciprocating Much?

  As we’ve discussed before, marketing online is a tricky endeavor. It’s extremely difficult to gage the perceptivity and desires of your potential customer base when first starting out. How do you know what truly interests them? Or, what’s attractive to them? Where exactly is the best place to start? All are great questions, and…

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How Detailed Should Your Customer Avatar Be?

If your customer avatar is “baby boomers,” or “women,” or “online marketers,” it’s not detailed enough. A true customer avatar is one specific person who you can put a name to. You can list out all of their frustrations, fears and motivations and describe them in detail. It doesn’t mean that everyone who buys from…

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The Fastest Way to Make a Lot of Sales

What’s the fastest way to make a lot of sales? Selling to people individually can be very slow and time consuming. Each customer takes up a lot of your time. They have to think about it, do research, and you need to follow up with them along the way. With the internet, you can sell…

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