Pinpointing Your Target Market

You are not selling to everybody. Not everybody wants what you have, and you don’t need to try to convince people to buy when they’re not interested. Instead, you are looking for a target market that already wants what you have. Chris and Susan Beesley target their business at the retirement market, because they themselves…

Continue Reading →

Are You Making the Most of What You’ve Got?

Time is going to pass you by, whether you make the most of it or not. In 1997, Lisa Grossman was sentenced to 12 months in federal prison camp. She felt like a fish out of water, surrounded by corrupt judges and doctors and girlfriends of drug dealers. At the beginning, she felt like those…

Continue Reading →

How Business is Like Sports

Business is a lot like sports, especially team sports. You must always give 100% of your effort. You must act true to your beliefs. Whatever you claim your beliefs are, you must behave in accordance with them. Most significantly, the game continues even when you feel like quitting. You have to keep your head in…

Continue Reading →

10 Online Marketing Blunders to Avoid

  Marketing is absolutely critical in the age of e-commerce. And getting it wrong can be the difference between success and failure. So here are ten online marketing errors that all entrepreneurs should avoid like the plague. 1. Not Standing Out From the Crowd Standing out from the competition is absolutely essential in modern e-commerce.…

Continue Reading →

To Gain Prospects’ and Customers’ Trust, Be Consistent

  I took a little time off last weekend and watched a few movies, something I love to do. One of them was a crime thriller involving a murder. There were three suspects. Two of them gave their alibis several times to police, including under interrogation. Because their stories didn’t vary, the police didn’t pursue…

Continue Reading →

The Simple Formula Most Marketers Have Forgotten

Mike Dillard wrote a book called Magnetic Sponsoring in 2005, which introduced online marketing to marketers who had been using offline strategies. In this book, he teaches a simple 3-step formula to online marketing that’s still relevant today. Norbert Orlewicz learned this formula from reading the book, and he’s been teaching it for 8 years. Yet, he…

Continue Reading →

2 Tips For Smoother Business Relationships

In any business, there are going to be personality clashes. You will have disagreements with your partners, staff, clients and customers. People may get exasperated or frustrated with you, or you with them. The smart business owner knows how to tend to their business relationships so that they prosper and don’t wither and die. In…

Continue Reading →

How to Build a “Perfect” Business

A lot of us are perfectionists. We want to “hit it out of the park” on our first try and we’re afraid to get anything wrong. However, you must accept that the only way you’ll ever reach perfection is through making a lot of mistakes, learning from them and continuing to adapt and iterate. You…

Continue Reading →

Business is About People

If you don’t understand people, you don’t understand business. We are social creatures. Humans have a need to bond, form a community and develop a culture. In fact, our survival depends on it. We will even go through a great deal of pain and humiliation just to be accepted into a community we want to…

Continue Reading →

Marketing’s ‘Secret Weapon’ for Small Biz Owners

  If a picture’s worth a thousand words, it’s probably worth a lot more in dollars. You see, visual content marketing is like a secret weapon for the little guy; with a lot of creativity and a little effort, your business could finally stand on equal footing with major brands, racking up customers and prospects…

Continue Reading →