To Gain Prospects’ and Customers’ Trust, Be Consistent

  I took a little time off last weekend and watched a few movies, something I love to do. One of them was a crime thriller involving a murder. There were three suspects. Two of them gave their alibis several times to police, including under interrogation. Because their stories didn’t vary, the police didn’t pursue…

Continue Reading →

The Simple Formula Most Marketers Have Forgotten

Mike Dillard wrote a book called Magnetic Sponsoring in 2005, which introduced online marketing to marketers who had been using offline strategies. In this book, he teaches a simple 3-step formula to online marketing that’s still relevant today. Norbert Orlewicz learned this formula from reading the book, and he’s been teaching it for 8 years. Yet, he…

Continue Reading →

2 Tips For Smoother Business Relationships

In any business, there are going to be personality clashes. You will have disagreements with your partners, staff, clients and customers. People may get exasperated or frustrated with you, or you with them. The smart business owner knows how to tend to their business relationships so that they prosper and don’t wither and die. In…

Continue Reading →

How to Build a “Perfect” Business

A lot of us are perfectionists. We want to “hit it out of the park” on our first try and we’re afraid to get anything wrong. However, you must accept that the only way you’ll ever reach perfection is through making a lot of mistakes, learning from them and continuing to adapt and iterate. You…

Continue Reading →

Business is About People

If you don’t understand people, you don’t understand business. We are social creatures. Humans have a need to bond, form a community and develop a culture. In fact, our survival depends on it. We will even go through a great deal of pain and humiliation just to be accepted into a community we want to…

Continue Reading →

Marketing’s ‘Secret Weapon’ for Small Biz Owners

  If a picture’s worth a thousand words, it’s probably worth a lot more in dollars. You see, visual content marketing is like a secret weapon for the little guy; with a lot of creativity and a little effort, your business could finally stand on equal footing with major brands, racking up customers and prospects…

Continue Reading →

Content Marketing Lessons from Straight Outta Compton

A lawyer for Suge Knight, the former music mogul who’s facing murder charges for his alleged involvement in a fatal hit-and-run collision, is attacking the hit movie Straight Outta Comptonfor not being as authentic as the film’s producers are making it out to be. The N.W.A. biopic, directed by F. Gary Gray, has been lauded for its…

Continue Reading →

The Danger of “I’ll Do It Tomorrow”

If you’ve not read the book “The Slight Edge” by Jeff Olson, you must read it. For one thing, it may change your belief about what it takes to reach your goals. It’s not about taking big, daunting actions. It’s about taking small, simple actions and repeating them consistently. The book also talks about the…

Continue Reading →

How to Improve Your Sucky Ideas While Targeting Customers

  If you’re among those small business owners feeling guilty for wasting time on Twitter when you could be doing real work, relax. Just chill. It turns out that engaging on the micro-blogging site may actually be helping users become more innovative. Equally important, the company’s year-old data collection efforts could give brand advertisers a…

Continue Reading →

How to Be the Person Everyone Wants to Be Around

The best marketers have a personality that acts like a magnet. Everyone just wants to be around them, and this is how they build a following. All of us have a unique personality and all of us have the ability to be the person everyone wants to be around. It just starts with knowing and…

Continue Reading →

Page 2 of 22

Follow by Email
Facebook
Google+
Twitter
YouTube
YouTube