Seduce to Succeed with Online Attraction Marketing

Before the ubiquity of online businesses, companies with sufficient capital could only take advantage of attraction marketing by using offline forms of media, such as television, radio, and print materials, which are usually expensive. But since the Internet boosted online innovation, newbie digital marketers can now use attraction-marketing tools available on the web at no…

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How to Drive Calls to Your Small Business

Have you ever designed creative marketing campaigns, or thought about it? I’ve done marketing for clients in small businesses for the past 6+ years and learned a few things about making creative marketing campaigns most successful for driving calls to small businesses. The true measure of a successful marketing campaign design is having customers remember…

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How to Create an Endless Supply of Ideas for Your Video Marketing

Video has become an indispensible factor in successful marketing campaigns, with 93 percent of marketers using it for sales, marketing, and communication. Fifty-three percent of them cite it as the content type with the highest return on investment (according to video marketing consultants ReelnReel.com). I highly recommend that you use video to drive traffic to…

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Why Email Marketing Matters?

No matter what kind of business you own or run, in today’s modern age, email marketing is one of the most important means by which your company can drive sales while maintaining and growing its customer base. Email Marketing Is for Every Business First of all, you need to disabuse yourself of the notion that email marketing only works…

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How to Generate More Leads Using a Shotgun

You don’t need to own a firearm in order to bring in a lot of leads. You only need to ensure that your marketing isn’t trying to appeal to too narrow of an audience. Ideal Customer? Some marketing and copywriting authorities make a big point about defining your customer avatar and honing your marketing messages…

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3 Steps to Developing a Winning Content Marketing Strategy

A content marketing road map can and should be a nice blend between strategy and execution. To get started, think about your content marketing road map as a document with the following table of contents: What do you want to achieve? (Content marketing strategy) How will you achieve it? (Content marketing tactics) Who will do…

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Email Marketing 201: Follow-Up and Segmentation

MOBE Titanium member, Brandon, caught up with me at the Supercharge Summit in Sydney, Australia. He had a very specific question about his automated follow-up emails, which is something that I struggled with for several years. Specifically, he wanted to know whether leads that were still in the first email sequence should be included in his email…

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The Moment When You Should Change Your Marketing Strategy

As with most decisions in business, updating your marketing strategy is a significant change that you may have to make swiftly. There’s no use in having a great product if you can’t market it effectively and get the sales needed to make a profit. Therefore, you should change your marketing strategy when your current one…

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Read This if You Want Your Response Rate to Improve

  When John Reith founded the British Broadcasting Corporation (BBC), he outlined the corporation’s three tenets: to inform, educate and entertain. That is exactly how you should approach email marketing if you want to generate a responsive list—people who not only opt in, but also take further action in your sales process. However, many internet marketers don’t follow…

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How to Exploit Buying Decisions with Cognitive Bias

Have you ever heard stories about movies inserting subliminal ads back in the 1950s? Popcorn and Coca-Cola sales allegedly increased due to single frame messaging inserted into a film that was playing at multiple frames per second. It was too fast for the human eye to notice, but the subconscious could pick it up. Deploying…

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