Will You Kill This to Save Your Business?

In order to have a successful plan of action for your business, you have to be able to carry out the plan. Unfortunately, many us are “handicapped” in such a way that even the best of plans would be worthless until we removed the handicap. Went Nowhere Fast You sit down at your computer to…

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How to Stay Productive after Work

Throughout most of my career, I’ve juggled a full-time job as a consultant and an entrepreneur. And it’s tough! You have to make the time to do everything and still find some energy for achieving personal goals. But one thing that I’ve learned over the years is this: if something gives you joy and you…

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MOBE’s Mastermind Attendees Get Something They Can’t Get at Home

Each of MOBE’s highest-level business retreats—the Titanium, Platinum, and Diamond Masterminds—is held at an exotic location. This Mastermind tradition isn’t something we do just for fun (though attendees get plenty of that while they are there). There’s a practical reason too. Serious Fun The Bahamas, Bali, Canary Islands, Cancun, Costa Rica, Curacao, Fiji, Thailand ……

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Underpricing or Overpricing? That Is the Question.

Pricing is one of the most crucial parts of entrepreneurship. It is one of those business components that have the ability to singlehandedly make or break your business. If you charge too much and customers can’t afford it, there will be no money coming in. If you charge too little, you won’t make a profit.…

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Universal Branding: Just Do It like Nike

It works without the words. The Nike “swoosh,” that is. Even without the company name, the Nike brand is instantly recognizable by its famous logo alone. It’s not by chance that the swoosh reached global success. Since its inception, Nike has developed into one of the most trusted brands all over the world thanks to…

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How to Be Conspicuous in a Competitive Crowd

In a market where there are many affiliates promoting the same offer, you have to find ways in which you can stand out in order to be successful. According to Design Contest, the number of individuals who have joined the affiliate marketing industry has risen 150 percent since 2000. Therefore, it’s vital that you’re able…

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Your Public Image: Are You Giving Yourself Enough Rope?

Social media and the Internet in general have given entrepreneurs the opportunity to present themselves, their products and services to a wider world. But there’s a huge risk in putting yourself out there. Do it correctly and it can increase both your success and the value your audience receives. Do it wrong and growth will…

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Your Funnel, Your Traffic, Your Business

I wouldn’t have suspected I’d have to write this but more than one MOBE Diamond partner has asked me questions that indicate confusion, however slight, about traffic and their own funnels. Branded Funnel MOBE consultants who have a sustained history of successfully driving traffic to MOBE’s offers—generating clicks, leads, sales and the resulting commissions—may eventually…

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New MOBE Content on CD and DVD

While at our Diamond Mastermind event in Jamaica, Diamond member Dr. Marilyn Carr took the opportunity to have a chat with me about the future of learning materials at MOBE. Dr. Carr is a retired teacher from Philadelphia, Pennsylvania, and she specifically wanted to know if we will be offering MOBE program content on CDs…

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4 Questions to Ask before Creating Your Company Brand

When we think about brands, we probably think about logos: Coca-Cola, Disney, Nike, Starbucks, Apple. But a brand is so much more than a logo. A brand is essentially a promise to the customer. It communicates what you stand for, what customers can expect from your products and services, and how you’re different from your…

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