Don’t Get Stuck in the Start-up Phase

There are a number of reasons why you want to scale your business out of the start-up phase and onto the bigger revenue levels. For one reason, you can spend more money and make more money with a bigger business. You have more resources and capital, you can hire more people and you can invest…

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How to Overcome the Objections

If you’ve been trained in sales, you know all about the need to overcome the objections. Many customers will tell you they don’t have the time, they don’t have the money or there’s something else holding them back from buying. You need to anticipate these objections and be ready with a response that overcomes them.…

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The 3 C’s of Branding

The 3 C’s of branding are clarity, consistency and constancy. You’ve got to be clear on who you are and who you are not. You’ve got to be consistent in your message and all communications. And, you’ve got to be constantly in front of your target market everywhere. When you have all three elements, you…

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4 Foolproof Ways to Boost Online Traffic the Old-Fashioned, Non-Digital Way

It’s easy to create a blog, but making it successful is another story. Leads, engagement, revenue … we want it all! The question is, how? You may have already started on that journey of building an online empire but are you 100% sure you’re tapping on all potential strategies? Many entrepreneurs assume that just because…

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Attract More Blog Traffic with Clever Offline Marketing

A lot of people who start a blog assume that all of their marketing should be done online. Why go offline, after all, when your goal is to capture targeted web traffic? But that way of thinking is a little short-sighted. For bloggers, going offline for publicity often produces outstanding results. Obviously, your social media…

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Right Message to Right Market

If there’s one thing that makes an effective marketing campaign, it’s right message to right market. Do you intimately know your ideal client’s desires, dreams and goals? Their problems, challenges and pain? Does your marketing connect with their deepest values, align with their worldview and beliefs, and speak to exactly where they are in that…

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If You Want to Reap, You Have To Sow

Some new business owners expect they’re going to suddenly start making money out of nowhere. And when it doesn’t happen, they wonder why. This, of course, isn’t how it works. If you want to reap, you have to sow. In other words, you have to place ads, fill the pipeline with leads and follow up…

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Stay Focused on the Cash Generating Activities

When you’re running a business, it’s easy to lose sight of what’s most important. It’s easy to waste a lot of time fiddling with technology issues, micromanaging your employees and holding talks with vendors and suppliers. But not all activities in your business directly bring in the cash. The majority of your day should always…

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How to Create an Irresistible Offer

All business is based on the offer: something only you can provide that a prospect desperately wants. Without decent offers, your business will fail. Your promised solution has to be so attractive to the prospect that it presents them with tremendous value. But too many new marketers don’t really understand how making an offer works.…

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What Your Number 1 Business Priority Should Be

There are many different hats to be worn in a business. There’s operations, there’s product fulfillment, there’s book keeping, there’s marketing and selling, there’s technology. You don’t have enough time to do all of these things. Which of them should be your number 1 priority? The answer, especially in the early stages of your business,…

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