Business is About People

If you don’t understand people, you don’t understand business.

We are social creatures. Humans have a need to bond, form a community and develop a culture. In fact, our survival depends on it.

We will even go through a great deal of pain and humiliation just to be accepted into a community we want to belong to.

In this video, filmed at the Platinum Mastermind in the Canary Islands, Roger Salam explains why your success in business is linked to how well you understand people.


If you are from the U.S., you may be familiar with the concept of hazing. This is when college students perform certain rituals and activities to be initiated into a community.

It might involve harrassment, abuse and humiliation – but people do it because they want to belong to a group with common values and beliefs.

A country is a group of people with a common language, common values and common beliefs. A company is also a group of people with common values and beliefs, but on a smaller scale.

As he was re-evaluating everything about his company, Roger Salam decided that he was more interested in building a legacy for his family than in building a large company. He knew that he needed to tell his partners about this and get them on the same page.

He knew that they would not be able to continue the partnership if they did not understand his intentions for his business.

As it happened, it actually brought the partners closer together because they all agreed with Roger’s vision and were as excited as he was.


When Matt Lloyd started his business, his dream was that it would just be him building his business alone. He would do some work and his laptop would simply spit out money. He wouldn’t ever need any staff.

It wasn’t long at all before he realized that’s not how it works.

Every business requires a team, even if it’s just a small team. No single business owner will never be able to accomplish alone what they can accomplish with a team.

Plus, one of the best ways to grow your business is through joint ventures and partnering with others. The better you understand people, the further you’ll go in business.

The MOBE Titanium Mastermind goes into more depth on this topic. Members learn how to do joint ventures and scale their businesses through successive revenue ceilings. To learn more about the Titanium Mastermind, click HERE.