Automating Your Business

When you start a business, you need to learn how to keep the momentum going.

You can’t run an ad campaign, make some sales, have a bunch of money come in and then stop. Business is a marathon, not a sprint. It needs to be sustained.

Instead, you have to run your ads continuously. You need to make sales continuously. You have to serve your customers continuously. You have to collect money continuously. None of these tasks ever stop.

That might seem like a lot of work, but you can make it more manageable by automating parts of the process. T.J. Rohleder explains more in this video, filmed at the Platinum Mastermindin Costa Rica.


When T.J. and his wife were building up their business, they had a rule for themselves. For every dollar of revenue that came in, 30 cents would instantly go back into the marketing budget.

This ensured that they always had a pipeline of leads and the flow of revenue would continue.

Have you ever seen a plate spinner, perhaps at a circus? Their performance is to have a set of plates continuously spinning on top of poles. They might have 20 plates spinning, and never do they let any one of them stop spinning. They walk back and forth and keep tapping them to keep the momentum going.

This is how you need to approach the activities in your business. Placing ads, following up with leads and making sales are each representative of a plate that you must keep spinning. Be careful not to neglect one while focusing on another.


There are, of course, only so many plates that one person can keep spinning. In a business, you can overcome this by using automation.

Some things you want to automate, and some things you don’t. For example, email follow up can be automated. You can write the emails once and have your software automatically send them out whenever a new lead registers.

Sending emails can be automated, but be careful automating the writing of the emails. Your relationship with your audience is one of the greatest assets in your business, if not the greatest. If you outsource your emails to some copywriter who’s not familiar with your voice and personality, your leads will be able to tell. You want to stay authentic.

There’s a fine line between efficiency and inauthenticity, but it’s one of the skills you need to master on your journey as a business owner.

You can access more beginner business strategies like this one, and learn how to model the “thinking patterns” of the world’s most successful business owners and entrepreneurs, in the MOBE Silver Masterclass. To learn more about the Silver Masterclass, click HERE.