Stay Focused on the Cash Generating Activities

When you’re running a business, it’s easy to lose sight of what’s most important. It’s easy to waste a lot of time fiddling with technology issues, micromanaging your employees and holding talks with vendors and suppliers. But not all activities in your business directly bring in the cash. The majority of your day should always…

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How to Create an Irresistible Offer

All business is based on the offer: something only you can provide that a prospect desperately wants. Without decent offers, your business will fail. Your promised solution has to be so attractive to the prospect that it presents them with tremendous value. But too many new marketers don’t really understand how making an offer works.…

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What Your Number 1 Business Priority Should Be

There are many different hats to be worn in a business. There’s operations, there’s product fulfillment, there’s book keeping, there’s marketing and selling, there’s technology. You don’t have enough time to do all of these things. Which of them should be your number 1 priority? The answer, especially in the early stages of your business,…

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Stay Focused on the Cash Generating Activities

When you’re running a business, it’s easy to lose sight of what’s most important. It’s easy to waste a lot of time fiddling with technology issues, micromanaging your employees and holding talks with vendors and suppliers. But not all activities in your business directly bring in the cash. The majority of your day should always…

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5 Steps to Attaining Your Greatest Desire

Some people like to use “vision boards” to help them attain what they want. They’ll find pictures of the things they want, assemble them onto a board, and stare at them every day. They might have pictures of cars, mansions, holidays, expensive clothes, fine dining and anything else they want to have. There’s nothing wrong…

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Where Million Dollar Ideas Come From

Peak health comes from feeding your body the right food, and million dollar ideas come from feeding your mind the right food. This means reading plenty of books, attending events and surrounding yourself with the right people. But the reverse is also true. If you eat the wrong things, the wrong things will happen to…

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10 Reasons to Self Fund Your Startup

  Generally, it depends on what kind of company you are starting. I am in favor of self-funded startups for the following reasons: 1. You Are Forced to Focus on Revenue You don’t have a fat lump of funding in the company bank account giving you a year or a greater amount of runway. You…

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What to Do When Your Credit Is Maxed out and Your Business Isn’t Growing

Here’s a situation I hear a lot: “I have the marketing education and plenty of sales leads, but I’m only getting a few conversions. There’s no way I can borrow any more money, but I’m so eager to focus on my business. I just don’t have the money to start paying people to take over…

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How to Never Lose Momentum in Your Business

The hardest part of building a business is finding your initial success. The second hardest part of building a business is keeping the momentum that you worked so hard to create. If you’re not careful, you could fall back into your old habits again. Once you create some momentum, you must be ruthlessly protective of…

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The Biggest Mistake Made in Marketing

The biggest mistake made in direct mail marketing is the same biggest mistake made in online marketing, print, radio and any form of marketing. It’s trying to create a “self liquidating” offer instead of focusing on long term customer relationships. By making this mistake, marketers think they’re being smart and avoiding losses, but in reality,…

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