The Hardest Part of Writing a Book Is …

Earlier this year, I wrote my first book. It’s called Limitless and it contains everything I’ve learned in the last seven years about the online marketing business. MOBE has received a lot of great responses to it and I’ve also gotten inquiries from several of our consultants, asking how I did it. I would never…

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5 Ways a Great Copywriter Can Make (or Save) Your Business

Copywriting is one of those disciplines that vexes small business owners. On the one hand, they know they have a need for strong copy because it attracts and persuades prospects to become customers, and existing customers to become repeat customers. When it works, it’s brilliant. On the other hand, its deceptive simplicity makes it seem…

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How to Write Headlines People Must Click and Read

“Build it and they will come,” the famous quote from the baseball-themed film Field of Dreams, may not always be true. But when it comes to writing copy for your ads, blog posts, sales pages, and other marketing materials, “Write a great headline and they will read” is always true. When Is One Percent Actually…

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How the Ashley Madison Data Breach Could Help Make You Rich

When a group of cowardly-hackers-turned-self-proclaimed-judges launched a criminal intrusion against AshleyMadison.com, the social site for married people seeking “discreet encounters,” the lives of 37 million site members were upended. Far worse, “the lives of their innocent spouses and children teetered on the precipice of public exposure as the hackers—dubbed the Impact Team—threatened to expose the…

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Avoid Distractions for Better Results

Great product ideas are not purchased; they’re conceived. That means that any product you see is a result of someone’s ingenuity. Somebody thought of an idea and then made it a reality. But great business ideas are hard to come by. You’ll rarely have a “eureka moment” when you’re busy doing other things like running…

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Do What You’re Doing When You’re Doing It: The Myth of Multi-Tasking

The urge to multi-task is understandable: Information moves very quickly today and the demands on our time and attention are greater than ever. Why not try to accomplish two (or three) things at once? The results—sometimes disastrous—answer that question. Do Just One Thing for Five Minutes This article is about you. This is about you…

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Justin Bieber, Copycats, and Creating a Successful Business

When it comes to creating a successful business, innovation is very desirable. But not everyone is an innovator. Luckily, there’s another way to go. It was a strange and tragic news item that caught my attention earlier today: Tobias Strebel was found dead in a motel room in a suburb of Los Angeles. Strebel, 35,…

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5 Qualities of an Extraordinary Executive Assistant

13 When you’re the CEO of a thriving company, your main focus should be to find innovative ways in which you can scale. This requires all of your entrepreneurial and creative attention. In order to devote such effort to your business’ growth, you need an outstanding team to assist you—the unsung heroes behind the scenes.…

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What Donald Trump’s Presidential Bid Can Teach Us about Branding

It’s unlikely that anyone reading this does not know who Donald Trump is. At the same time, anyone reading this is likely to have a strong opinion about him. There are several factors that could contribute to this, including Trump’s pre-existing history in our lives, his TV presence, his fantastic wealth. That familiarity helps but…

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A True Tale of Entrepreneurial Perseverance, Part 2

What are your goals? How do you stay on target to reach them? Perseverance isn’t only a matter of getting back up every time you get knocked down; it’s also a matter of continuous mental immersion in your goals. Here’s how to stay immersed, regardless of what obstacles you encounter. Goals Are Hooks Have you…

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