Don’t Overthink It

New business owners often waste a lot of energy worrying about “problems” that actually don’t matter that much. For example, they’ll worry about sending out live broadcast emails to subscribers who are still in their automated follow up email sequence. Won’t they get annoyed about receiving 2 emails a day? My answer to this and…

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5 Tips to Attract More Attendees to Your Next Webinar

Hosting events can be quite challenging, especially if you’re new in business and you don’t have enough resources to start from. It can also be very stressful to organize with the venue, materials, and expenses to think about. Webinars, on the other hand, are all the rave amongst digital professionals because they provide an alternatively…

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What Will These IM Trends Mean for Your Business?

If you were to ask me where I see this industry 10 years down the road, I’d have to say that I have no idea. It’s impossible for anyone to predict the future of internet marketing (IM). We can’t even predict what the industry will look like two years from now, let alone 10. Like anything else…

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Why Your World Would End if Marketing Disappeared

Marketing is the mechanism through which a product or service is rolled out and promoted to prospective customers. The amount of success a business enjoys is derived from the strength of its marketing efforts, which span advertising, sales, promotions and public relations. It’s vital to your business because, without it, no one would know that…

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Seduce to Succeed with Online Attraction Marketing

Before the ubiquity of online businesses, companies with sufficient capital could only take advantage of attraction marketing by using offline forms of media, such as television, radio, and print materials, which are usually expensive. But since the Internet boosted online innovation, newbie digital marketers can now use attraction-marketing tools available on the web at no…

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How to Drive Calls to Your Small Business

Have you ever designed creative marketing campaigns, or thought about it? I’ve done marketing for clients in small businesses for the past 6+ years and learned a few things about making creative marketing campaigns most successful for driving calls to small businesses. The true measure of a successful marketing campaign design is having customers remember…

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How to Create an Endless Supply of Ideas for Your Video Marketing

Video has become an indispensible factor in successful marketing campaigns, with 93 percent of marketers using it for sales, marketing, and communication. Fifty-three percent of them cite it as the content type with the highest return on investment (according to video marketing consultants ReelnReel.com). I highly recommend that you use video to drive traffic to…

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Why Email Marketing Matters?

No matter what kind of business you own or run, in today’s modern age, email marketing is one of the most important means by which your company can drive sales while maintaining and growing its customer base. Email Marketing Is for Every Business First of all, you need to disabuse yourself of the notion that email marketing only works…

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How to Generate More Leads Using a Shotgun

You don’t need to own a firearm in order to bring in a lot of leads. You only need to ensure that your marketing isn’t trying to appeal to too narrow of an audience. Ideal Customer? Some marketing and copywriting authorities make a big point about defining your customer avatar and honing your marketing messages…

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3 Steps to Developing a Winning Content Marketing Strategy

A content marketing road map can and should be a nice blend between strategy and execution. To get started, think about your content marketing road map as a document with the following table of contents: What do you want to achieve? (Content marketing strategy) How will you achieve it? (Content marketing tactics) Who will do…

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