4 Foolproof Ways to Boost Online Traffic the Old-Fashioned, Non-Digital Way


It’s easy to create a blog, but making it successful is another story. Leads, engagement, revenue … we want it all! The question is, how?

You may have already started on that journey of building an online empire but are you 100% sure you’re tapping on all potential strategies?

Many entrepreneurs assume that just because they can’t keep their own children from texting and using the internet from under the dinner table, everybody is online. Bad assumption. Businesses that believe this will slash off a whopping 4.4 billion people from their potential roster of followers.

The study by McKinsey and Company illuminates the surprising reality that many people don’t spend time clicking keys and hovering mouse cursors. As an entrepreneur, your challenge is to engage with everyone, well, mostly those who’ll pay, of course. Letting 57% of the world’s population slide down the drain without a fight is a fool’s way of accepting reality, and you don’t want to be that fool.

The number of unconnected people is staggering. For many, this may be a lot to take in since it would appear that we are living in an extremely modern, if not fully automated, society. And if these people are offline, how can they increase your internet trajectory?

The World Bank has acknowledged that digital revolution still needs offline help to realize its full potential. “Analog” factors are crucial to ensuring that the digital market is and will remain competitive. It’s high time that businesses acknowledge it too and dabble on the “what ifs” if they want to thrive globally.

Will it work for businesses of all sizes? Will the small ones and mom-and-pop stores be able to take on the Herculean task of making their sites the digital talk-of-the-town using “primitive” channels?

If you take a closer look, some companies might have already been implementing these offline strategies rather well. But “doing it to drive traffic” is far different from just “doing it.” Offline promotion is just as effective as online. After all, the world does not stop when you turn your laptop off. In fact, that’s when real life continues to roll, so why should you ignore what it has to offer?

Here are some sure-fire ways to exhaust non-digital means to your website’s favor.

1. Rub Elbows with Influencers and Grow Your Network

This might sound a little “user-friendly,” but it shouldn’t be if your motives are good. There is an art to being likeable and getting accepted without being stalker-creepy for online attention. Of course, everyone has that little vested interest one way or another.

As a business owner, your intention is to meet a lot of people and expand your reach, and it’s a bonus if you can also gain online followers at the same time.

Volunteering for a cause not only helps one get an A+ for good deeds, but it also allows one to reach out to a market far beyond his current one—a community that can help boost his reputation, offline and online.

The nice thing about communities is, once you’re in, you’re in. Members endorse and support one another. And if you happen to meet influencer members, charm them and make them your allies. One mention of a business or a website in their speeches could increase online following just like that. If they happen to mention yours, you’ve hit the bull’s eye. Just make sure that you continue to provide good service and a healthy relationship with them, otherwise, they could withdraw their support just as fast.

2. Bank on Word-of-Mouth Marketing

Regardless of new media channels mushrooming left and right, in-person networking or “word-of-mouth” is still considered the “holy grail” of marketing. Many would regard it as the oldest but most effective strategy, the reason why promoters still widely use them today. People are natural storytellers, albeit some gossip. If people are happy with you or your service, you don’t have to twist their arms to tell others the wonderful news of you coming into their lives.

In today’s digital world, it only takes one Facebook post or Tweet to turn an obscure company from being a household name. And if the likes of Oprah Winfrey plucks your product amid a sea of overly-advertised brands, you can expect sales to skyrocket in a heartbeat. When this happens, you can rest easy knowing that you don’t need to spend hundreds of thousands of dollars into advertising feats just to get a following.

Superdry, a popular British clothing brand that combines vintage American style with Japanese-inspired graphics, started out small in 2004. Their founder, Julian Dunkerton, didn’t believe in traditional advertising so he devoted the company’s energy into creating quality clothing that he hopes big names would notice and endorse. True enough, when David Beckham and Nicole Scherzinger were seen sporting the brand’s items, publicity expanded, so did the company’s revenues.

Remember, people trust word-of-mouth because they are authentic and it springs from human connection and feelings. Such explains why product reviews from trusted sources are effective. When authoritative, reputable and famous sources say something good about a brand, they can manipulate others into feeling the same. For a company to gain this many following without advertising, it’s like winning the lottery jackpot without buying tickets.

3. Present Offers Recipients Can’t and Won’t Choose to Miss

One barrier to the internet adoption that McKinsey & Company pointed out in its research is the lack of incentives. Some people just don’t find it worthwhile and compelling enough to go online if they feel that there isn’t much value for them, so why would they go out of their way to do so? Even if the resources are available, most of them would much rather enjoy sipping margaritas on the beach.

Now that you’re aware of this, make it rewarding enough for people to get online. In spite of email popularity, people still want to receive “solid” items that they can run their hands through.

People are sentimental by nature, and a lot of us have a soft spot for personalized items. Think about what you feel when receiving digital flowers vs. the real ones. Do they elicit emotion in the same way? Most people would agree that the feeling they get is not even close.

What you need to do is create periodic campaigns involving personalized or “special” snail mails to ensure that they get opened. If you have an online store, include online coupons or discounts. If you don’t, you include small free merchandise that bear your website’s URL or offer incentives for online referrals or newsletter opt-ins.

In 1971, a small company opened its first coffee shop at Seattle’s historic Pike Place Market. Decades later, it became Starbucks which has continued to dominate, all thanks to quality beverage, a “third home” store feel with great customer service and the power of word-of-mouth.

Their customers who had good experience told their friends, who told other friends, who told their friends. Referral and great reviews were the company’s stepping stone to grow into the Goliath it is today. They encourage customers to register onto their site and in return, reward them with points for free drinks and merchandise for doing so. This low-friction opportunity is an excellent way to get non-internet users to drive traffic to your site.

4. Amplify Branding Tactics

Do you know that you could market your website without even trying? Seems impossible perhaps? Not really.

Think about it. Does your company have company cars? Do your employees wear uniforms? Does your son have a skateboard?

If the answer is “yes” to all these, then you already have a working media for your next “advertising” campaign. You can have decals printed for your company car that bear your company’s name, logo, tagline and URL. This way, you can cruise around the city as usual and attract site visitors at the same time.

Instead of having just the usual company logo on employee uniforms, why not imprint your site’s URL at the back? Employees usually use public transport or walk around town and they could be effective mobile advertisements without them even breaking a sweat.

You can give away stickers and decals with your site’s URL. Make sure that they are attention-grabbing and cool enough for kids to stick onto their skateboards and car windows and windshields.

You can play around with event or contest giveaways using a number of usual merchandise such as mugs, pens, bags, mouse pads, notebooks and others more. A catchy tagline with your blog or site address on creative graphics will do the trick.

Who doesn’t want free stuff?

Think outside the Box and Let Your Creativity Shine!

Some of the strategies mentioned above may be all too familiar, you may have been doing them before. The only difference is that this list shows you how you can focus on getting your website marketed in ways you may not have imagined possible before.

As with any marketing strategy, creativity and thinking out of the box is key when it comes to promotion. Don’t be afraid to incorporate new, innovative ideas using offline or non-digital means. Just because they’re not hooked to the Internet doesn’t mean they will fail at driving you that online traffic you most deserve and want. It’s time to maximize your promotion’s potential, so don’t be shy to admit that you value “caveman” marketing very well.

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